Trilantic acquires stake in Elisabetta Franchi
October 16, 2013 – Betty Blue SpA, an Italian company that operates in the luxury premium fashion and accessories market under the brand names Elisabetta Franchi and Betty Blue, has reached an agreement to sell a minority equity shareholding to Trilantic Capital Partners Europe. Elisabetta Franchi is the creative entrepreneur who founded the company in 1998 and has built one of the fastest growing premium womanswear brands in Italy.
Betty Blue SpA, based in Bologna, had revenues of approximately €105 million in 2012 and an EBITDA of approximately €26 million. The company forecasts further growth in 2013.
Elisabetta Franchi operates in Italy and international markets through a network of 80 mono-brand stores and over 1,100 multi-brand stores. In geographical terms, the Italian market accounts for 65% of sales, while major international markets for the brand include Russia, the Middle East and Asia.
Trilantic’s investment underlines its strategy of focusing on growth companies with further international expansion opportunities. Trilantic Europe’s local knowledge in Italy coupled with its international capabilities will enable it to work with Elisabetta Franchi to embark on the next phase of the company’s growth strategy.
Elisabetta Franchi says, "The entry of Trilantic is based on a shared development plan, which will allow the company and the brand Elisabetta Franchi to significantly accelerate growth in international markets with particular reference to the markets of Southeast Asia".
Vittorio Pignatti Morano, Founder and European Chairman of Trilantic, says, “The company’s combination of creativity, professionalism and efficiency has convinced us to invest in this project. Elisabetta Franchi has built a remarkable fashion brand over the last 15 years and we are delighted to partner with her to embark on the company’s international growth plans into markets attracted by products which are ‘made in Italy’ ”.
Giacinto d'Onofrio, Partner at Trilantic Capital Partners, says, "Betty Blue is already one of the best Italian companies in the accessible luxury sector. Our role will be to further develop and raise the company’s profile as part of its international expansion plans.”
Betty Blue SpA was advised by Sin&rgetica and the law firm Chiomenti. Trilantic Capital Partners was advised by the law firm Hogan Lovells, by Bain, by PWC and by the Italian team of Lincoln International.
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